WeldWerks has quickly grown a cult following for it's newly released "Medianoche" and "Achromatic" series, and rightfully so.
I was charged with the ever present challenge of, "will this beer stand out on the shelf?" The challenge was remedied with a primary color set, a nostalgic and welcoming packaging system that heavily relies on type. There's a nod to old world letterpress techniques while having an overall contemporary look and feel. All too often barrel aged beers are stuffy and not approachable. Coming to a shelf near you sometime in the near future...
Simms Fishing Products, based in Bozeman Montana, is an international mogul in the fly fishing and fishing world. They have won Field and Stream Magazine's Best of the Best award eight times since 1998, including awards for waders, wading boots, jackets, and travel bags. I have now been working with them for the last 4 seasons and this is the first season of work that was released - Spring 2016.
2016 Custom apparel design.
WeldWerks Brewing Co. is an up and coming craft brewery based in Greeley, Colorado. Yep, Greeley, Colorado has a beer scene. WeldWerks continues to impress with each new release and with every award they win.
Kroneberger Design has partnered with WeldWerks from the word-go to develop their brand and now with the release of their first two canned beers that you will see on shelves in Colorado.
Every year Nexus, a ministry in Fort Collins, CO, commits to climbing all 54 Fourteeners simultaneously in Colorado. They raise money with this annual project for their missions around the globe. I designed their 2015 shirt.
When you enter through their heavy, historic door, you will find a collection of quality apparel, accessories, and denim combined with well-crafted home goods that are hand selected with a sophisticated lifestyle in mind.
As a partner of Sunday Supply, I assisted in the brand strategy and identity design. This women's boutique clothing and home goods store, located in historic downtown Fort Collins, needed a timeless touch and hand-crafted look and feel.
Photography by the talented Kelli Kroneberger
Whiting Farms is the largest producer of hackle in the world, supplying fly fishermen and women fly tying material on every continent.
Custom apparel design and production management.
WeldWerks Brewing Company, based in Greeley Colorado, is among the newest and GBAF award winning breweries in Colorado and recently recognized as the Best New Brewery in the Nation by USA Today.
I worked closely with the WeldWerks team to develop their brand identity from the ground up. The look and feel was inspired by retro-futurism with a touch of steampunk. Here is a look at their brand as they venture into the craft beer-mecca.
Rocky Mountain Way Merchantile is a retail store located in Manitou Springs, Colorado.
This brand was crafted with an inspiration from old art nouveau posters and a minimalist contemporary aesthetic.
I put the needle on Joe Walsh and got to work!
Logo Design & Identity
Vintage Blue Co. was founded on reviving classic raw denim by turning them into the highly fashionable women's cutoff shorts. Vintage Blue approached Kroneberger Design to create a brand identity for this hand crafted revivalist fashion project.
2015 Vail Film Festival logo
2015 Custom apparel design.